Serax: an internationally renowned design company
Serax, a family-owned company, is widely known for its unique interior products, which are co-created with the help of talented and passionate designers who blend beauty with functionality. The company wanted to find that same passion and drive in their new shareholder.
A strong family foundation
Serax is the brainchild of brothers Serge and Axel Van den Bossche, who grew up among the flower pots of their mother's business. What began in 1986 as a garage-based small business developed into an international design company, with the brothers and their cousin Frank Lambert collaborating with a growing number of domestic and foreign designers. Serax now designs and produces celebrated collections of ceramics, cutlery, cookware, furniture, lighting, pottery and design accessories.
A successful and diversified strategy for growth
In its search for a new shareholder, CEO Axel Van den Bossche sought a partner that would deeply understand the company, actively support its growth and function as a sounding board. "Together with 3d investors, we were able to take Serax to the next level. During our 7-year collaboration, we strengthened the organization, positioned the Serax brand internationally, successfully completed several acquisitions and invested in a new warehouse. The strategic choice to develop a tableware range for our interior design business and the hospitality market has paid off, leading to strong growth in both turnover and profitability.”